Managerial Economics and Other Disciplines

 

 

Managerial Economics and Other Disciplines

Managerial Economics is closely related to other disciplines and frequently impinges upon their fields.

  1. Managerial Economics and Economics

Micro economics is also known as ‘partial equilibrium analysis deals with the problems of individuals, firms and industries and is the main source of inspiration to Managerial Economics. Concepts like elasticity, marginal revenue, Marginal cost and models like Price leadership, kinked demand curve, and Price discrimination are made use of in Managerial Economics.

            Macro economics aids Managerial Economics in the area of forecasting. The aggregates of the economic system such as Gross National Product, General Price Index and Level of Employment serve as a useful guide for devising relevant business policies.

  1. Managerial Economics and Statistics

Statistics provides many tools Managerial Economics. It is highly useful in demand forecasting. A correct estimate of demand is vital for the management in framing a suitable inventory policy, statistical tools like averages. Dispersion, correlation, regression, time seri3es etc are extensively applied in various managerial aspects.

  1. Managerial Economics and Mathematics

Operations research is the “application of mathematical techniques in solving business problems”. Linear programming, inventory models, game theory, input-output analysis, queuing and simulation are some of the techniques developed by operational researchers. These techniques are applied in Managerial Economics.

  1. Managerial Economics and Accounting

Managerial Economics is also related to accounting. For example the profit and loss statement of affirm will furnish necessary information to the manager to identify the specific areas of loss and arrive at suitable decisions. It is very much useful ion cost control.

 

 

 

  1. Managerial Economics and Decision-Making

The theory of decision making too, has a significant place in Managerial Economics. It deals with the selection of a particular course of action among the various alternatives. In order to choose a particular course of action, many factors are taken into account. Sociological and Psychological factors are considered and weighted against economic factors in arriving at a correct decision.

 

Role and Responsibilities of a Managerial Economist in Business

A Managerial Economist has a significant role to play in business by assisting the managements in their successful decision making and forward planning goals. The factors which influence the business over a period may lie within the form or outside the firm. In general, these factors can be divided in to two categories

(A) External and

(B) Internal factors.

The external factors lie outside the control of management, because they are external to the firm and are side to constitute the business environment. The internal factors lie within the scope and operations of a firm and hence within the control of the management and they are known as business operations.

A. External Factors

The function of a Managerial Economist is to analyze the external factors and recommend suitable policies. The following are the important external factors affecting the firm.

 

    1. General Economic Conditions

The most important external factors is the general economic conditions of the economy such as business cycles, competitive conditions of the market, size and the rate of growth of national income, the regional pattern of income distribution, influence of globalization on the domestic economy etc.

It is the duty of the Managerial Economist to gather and analyze information with regard to these changes, and advise the management regarding their likely effects on the operations of the firm and recommend suitable ways to pursue the organizational goals.

 

2. Nature of Demand

The second important external factors relates to the nature of demand for the product. Since purchasing power is an important variable influencing demand, Managerial Economist has to study the purchasing power trend in general and in the region concerned in particular. More over, it is his function to observe whether fashions, tastes and preferences undergo any change and whether it is likely to have an impact on the demand for the product.

 

1.     Input Cost

The third external factor influencing the firm is the input cost of the firm. The Managerial Economist has to advise the management on labour market conditions ie, the cost of labour in different regions and for different occupations. He also studies the money market conditions, the changing scenario in government’s credit policy and the possible ways of achieving the least-cost combination of factors and so on.

 

2.     Marketing

Buying of raw materials and selling of finished goods are two important aspects of marketing. The Managerial Economist has to study the markets form where the firm is buying its raw materials and selling its finished goods. The understanding helps him to evolve and frame a suitable price policy for the firm.

 

3.     Market Share

Market share refers to the share of a firm in the industry for a particular product. Expansion of market share is a good symptom of growth. Therefore, Managerial Economist has to examine the opportunities and strategies which help in the expansion of the firm’s share in the regional and international markets.

4.     Economic Policies

A Managerial Economist can also be helpful to management in making decisions relating to the internal operations of a firm. The analysis of cost structure and forecasting of demand are very essential. More over, it is his responsibility to bring about a synthesis of policies relating to production, investment, inventories and price. 

 

B. Internal Factors

A Managerial Economist can also be helpful to the management in making decisions relating to the internal operations of a firm. The analysis of cost structure and forecasting of demand are very essential. More over, it is his responsibility to bring about a synthesis of policies relating to production, investment, inventories and price. 

 

C. Specific functions or Responsibilities of Managerial Economist

After conducting a survey of the British economy, K. J. W. Alexander and Alexander G. Kemp, conclude that the Managerial Economist can perform specific function in the following areas:

            Sales fore casting, Industrial market research, Economic analysis of competing companies, Pricing problems of the industry, Capital projects, Production programmes, Security management analysis, Advice on trade and public relations, Advice on primary commodities, Advice on foreign exchange management, Economic analysis of agriculture, Analysis of underdeveloped countries and Environmental forecasting etc.

 

 

 

 

 

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