EDUCTION

    10 trends in online promotions During 2017, the paradigm of online ads and marketing changed rapidly—mostly because of quick developments on social media networks. Instagram established itself as the  social network with the most impact and growth , while Facebook offered continuous changes that have come to define it as a  great online ad network , and YouTube became an important platform thanks to  video domination  and video marketing strategies. Digital campaign management firm  Easypromos  predicts that in 2018 we will see these trends blossom, which make up an expansion and diversification of the online relationship between brands and customers. Digital marketers will utilize all the effective promotion and ads tools to create this highly interactive experience, while quickly discarding the actions that aren’t showing good results according to their planned goals. In this context, Easypromos has prepared a forecast of the top 10...

    MANAGERIAL ECONOMICS   Economics   Economics is a social science, a classified body of knowledge concerning human relationships clustered about man’s effort to earn a living. Economics is quite an old discipline. That is why Prof. Samuelson remarks that economics is the “Oldest of the arts, newest of the sciences indeed the Queen of the Social sciences ”.   The origin of the subject could be traced to the works of the Greek Philosopher, ‘Aristotle’ who confined the study of economics t   o house hold management and acquiring and making proper use of wealth. It is important to note that the word ‘Economics’ has been derived from the Greek Works ‘OIKOS’ (a house) and ‘NEMINE’ (to mange). Thus economics means managing a household with limited funds. Adam Smith’s magnum opus book “ An Enquiry into the Nature and Causes of Wealth of Nations ” published in the year 1776, laid a strong foundation for the growth of economics. Hence ‘ Adam Smit...

    Managerial Economics   Origin of Managerial Economics Managerial Economics lies on the border line of management and economics. It is a hybrid of the two disciplines and is primarily an applied branch of knowledge. The development of the science of managerial economics is of recent origin. After the Second World War, and particularly after 1950, with rapid expansion of international trade, the Business managers faced numerous delicate problems. As Prof. Ansoff rightly says, “Since the early 1950’s confronted with the growing variability and unpredictably of the business environment, business managers ways of adjusting to an exploiting environmental change.”             There was a gap between economic theory and correct procedure they have to employ to problems. The problems of the business world attracted the attention of academicians and gave rise to a special treatment of business problems. As a resul...